
What is the Happy Cats Academy?
Our online learning platform, where you get full access to the Cat Matrix and plenty of extras:
- Access to all modules and future content
- Videos with subtitles and transcripts
- Step-by-step explanation of the Cat Wheel and the Cat Matrix
- In-depth modules on welfare, care and behavioural problems
- Your personal Happy Cats Chatbot
What will you find in the Happy Cats Academy?

GUIDE FOR A HAPPY CAT
A complete, scientifically grounded guide and training that helps cat owners and professionals truly understand cat behaviour and create an environment in which cats feel safe, relaxed and in balance.
The focus is not on solving problems after the fact, but on preventing them by providing insight into cats' natural needs, communication and behaviour. From territory and safety to social interactions and daily routines: you learn how every choice in the living environment and in your handling of the cat has a direct impact on her wellbeing.
By combining science with practical application, this guide translates complex behavioural insights into concrete actions you can apply immediately in daily life. The result is a strong, mutually understanding relationship between cat and owner, in which stress decreases and natural behaviour is encouraged.
This training forms the foundation for anyone who wants to make their cat happier, avoid unwanted behaviour and build a lasting, harmonious partnership with their cat.

CAT WHEEL
What is the CAT WHEEL?
If you want to understand cat behaviour, you first need to know what you are looking at.
Behaviour never appears out of nowhere. A cat does not urinate “out of stubbornness”, does not attack “to be naughty” and does not hide “for no reason”. Behind every behaviour lies a cause, a need, an emotion or a combination of factors that influence one another.
That is why I developed the CAT WHEEL.
The CAT WHEEL is a structured representation (or 'model') that guides you step by step through everything that can influence your cat's behaviour: her health, stress level, environment, safety, social relationships, communication, daily routines, character and past experiences.
Instead of immediately looking for a quick fix, you first learn to understand why your cat does what she does. Because only once you see the cause can you really change something.
The CAT WHEEL forms the basis of the Happy Cats method and helps you analyse cat behaviour in a clear, structured and scientifically grounded way.
That way you learn not only what your cat does, but above all why she does it.

CAT MATRIX®
What is the CAT MATRIX®?
After analysing cat behaviour and solving unwanted behaviour for years, I noticed that I kept giving the same advice over and over again.
For more than ten years I had tested and tried out so many different solutions that I knew very well what worked and what did not.
And in fact it did not matter much which behaviour was involved. Whether it was spraying, aggression, fear, insecurity, pica, house soiling, frustration or scratching: the solutions that really made a difference turned out to be the same ones every time.
That is why I developed a general therapy plan, based on more than 200 client therapy plans, that every cat owner can use to better understand, prevent, guide and change cat behaviour.
The CAT MATRIX® was developed in 2019 and has since helped more than 10,000 cat owners and cat professionals to solve unwanted cat behaviour.
In the Happy Cats Academy you get full access to every step of the CAT MATRIX®.
Why would you apply the CAT MATRIX®?
Because it makes your cat so happy.
For years I kept seeing the same thing: “This behavioural problem could have been prevented.”
Truly.
Often quite easily, too.
That is why I developed the CAT MATRIX®. And that is why I want you to have lifelong access to it. So that you can use it, consult it, listen to it and revisit it whenever you need support with your cat's behaviour.
That way we can prevent and resolve as many unwanted, needlessly stressful situations as possible. For our cats, but also for ourselves and for everyone who lives alongside them.
We prevent cats from ending up in shelters. We actively improve and safeguard their welfare. We strengthen our bond with them. We show them, in cat language, that we love them. Scientifically grounded, of course.
And what you then see happen is nothing short of magical.

FELINE BEHAVIOUR ISSUES
An in-depth and structured online training that focuses entirely on understanding, preventing and resolving unwanted behaviour in cats, such as house soiling, spraying, aggression, fear and chronic stress.
Rather than fighting symptoms, this training teaches you how to uncover and address the underlying causes of behaviour. Behaviour is approached as a logical consequence of internal and external factors, in which every problem has a clear function and origin within the cat's world.
Using a strategic and systematic approach, you learn how to make the right choices in environment, interaction and guidance. You gain insight into how small adjustments can have a major impact, and how to combine different interventions into an effective and lasting behaviour plan.
The training not only offers solutions to existing problems, but also gives you the tools to prevent and better understand behaviour in future. This creates not only behavioural change, but also more calm, confidence and stability for both cat and owner.
This course is ideal for cat owners who are stuck and for professionals who want to work with cat behaviour at a deeper level and strengthen their guidance.

HAPPY CATS CHATBOT
A unique chatbot, Felinova, trained by Anneleen herself to answer all your questions.
The Happy Cats Chatbot is your personal helpline within the Academy. She is trained on the books, videos, step-by-step plans, transcripts, models and methodology of the Happy Cats approach, including the Guide for a Happy Cat, the Cat Wheel and the Cat Matrix.
That means you can ask very specific questions about your cat's behaviour and receive structured answers following the same scientifically grounded logic we also use in consultations.
She does not give quick tricks or standard solutions. She helps you analyse behaviour. Whether you are unsure about subtle stress signals, litter box behaviour, tension between cats, or simply want to check that you are not overlooking anything: the Happy Cats Chatbot helps you apply the Happy Cats method consistently and thoughtfully.
Think of her as your personal cat coach, right in front of you, whom you can ask all your questions all day long. What more could you want?
PRACTICAL INFORMATION
Who can become a member?
The training is for cat lovers and for anyone who works with cats. Think of cat owners, behaviour coaches, veterinarians, veterinary nurses, groomers and other professionals in the feline sector.
Whether you are just starting out or already have experience, the content is structured so that you learn to understand cat behaviour better and can apply it in practice straight away.
How can I become a member?
You can become a member by checking out the product at the bottom of this page.
Once you have signed up, you automatically receive access to the member portal. From there you can start your online trainings straight away and join the community.
Where do I find my Academy?
You will find all your online trainings and communities in the Member Portal.
Click Member Portal in the main menu at the top to access your Academy and all related content.
Can I cancel my subscription easily?
Yes, you can easily manage your subscription yourself at any time.
Go to your profile via Your account, click My orders and then choose Manage subscription. There you can adjust or cancel your subscription whenever you like.
Ready to become a member?

Happy Cats Academy (EN)
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, within 24 hours on weekdays.
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